Senior Marketing and Communications Manager, Marine

The role

In this role, you'll balance strategic planning with hands-on execution in our Marine Business Area. One day you're shaping positioning and the annual marketing plan, the next you're running a campaign or meeting customers at an international trade fair. Your home base will be Elomatic's six-person marketing and communications team, where you'll work alongside with talented colleagues, who enjoy working together, sharing ideas and knowledge and supporting each other every day. To conclude, we are a friendly team that enjoys a good laugh. As the marketing lead for the Marine Business Area, you'll work closely with Marine business leaders, sales team and technical experts across our international organization in Finland, Poland, Germany and North America. You will report to the Chief Marketing Officer and partner closely with the Vice President … This role can be based in either our Turku or Espoo office in the beginning, following a hybrid working model, with a minimum of two office days per week. Please indicate your preferred location in your application. Drive Marine marketing and positioning: Build the Marine value proposition, messaging and positioning based on customer, market and competitor insight. Lead content and communications: Turn technical expertise into clear customer value through content, media relations and customer references. Generate demand and support growth: Plan campaigns, launches and thought leadership, and lead international trade fairs and customer events. Own marketing planning and performance: Create and run the annual marketing plan and budget, track results and manage partners, lead generation and marketing automation. Collaborate across the business: Be a strategic partner to business leaders and sales and bring new ideas to make marketing work even better. Strong experience of the global maritime industry and its B2B buying processes. Several years of B2B marketing experience, ideally in engineering, consulting or other expert services. Self-driven and proactive, able to move things forward independently and challenge senior technical experts and leadership, and extract what they know Proven track record in marketing strategy, positioning and content creation. Experience planning and running international trade fairs and industry events. Ability to combine strategic planning with hands-on campaign work. Fluent spoken and written English.