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Verda Cloud Oy· 16 open jobs

Senior Field Marketing Manager

Found by TutkaPosted 18 wk ago
Salary
—
Location
Helsinki
Work mode
On-site
Employment
Permanent, full-time
Working language
English
Apply by
—

The role

We're looking for a senior field marketer to own the EMEA go-to-market motion end to end — from strategy through execution. This is a high-autonomy, high-impact role: you'll define the regional plan, run the programs, and be accountable for pipeline contribution across a diverse and technically sophisticated set of markets. You'll work closely with EMEA sales leadership, co-owning account priorities, shaping joint go-to-market plans, and making marketing investment decisions that move revenue. The role spans the full mix: executive engagement programs, field events, ABM, demand generation, and partner marketing, coordinated into a regional calendar with a clear line to pipeline. This is a builder role at a company growing fast in a space that's moving faster. You'll be the first or one of the first dedicated field marketers in the region, which means real scope to shape how marketing operates across EMEA and real accountability for the results. Define and own the EMEA field marketing strategy: the regional approach to pipeline generation, in-market presence, and customer engagement, aligned to revenue priorities. Build and run an integrated regional marketing calendar spanning field events, executive programs, ABM, and demand generation. Plan and execute regional events end to end — executive roundtables, roadshows, conferences, webinars — including theme, logistics, vendor management, sales staffing, follow-up, and reporting. Run 1:1, 1:few ABM programs against the region's priority accounts, partnering with Sales on account selection and activating personalized, multi-channel programs to engage buying groups. Serve as the primary marketing stakeholder for EMEA sales leadership — co-developing go-to-market plans, aligning marketing investment to revenue priorities, and maintaining direct alignment on account priorities, campaign promotion, and pre/post-event communication. Support deal acceleration with targeted programs, and fold Sales feedback back into execution. Execute integrated demand generation across digital, events, email, and third-party channels across the full buyer journey; localize global campaigns for EMEA markets. Partner with Growth and Business Development on lead-generating and pipeline-creation programs. Work with the partner marketing function Coordinate across content, partner, and product marketing to deliver cohesive programs against the accounts that matter most. Establish measurement frameworks and reporting cadences connecting marketing activity to pipeline, revenue influence, and account expansion; track pipeline, conversion, ROI, and cost-per-pipeline, and optimize programs and spend with a test-and-learn approach.

Tutka found this ad

checked 18 wk ago

This job is published only on Verda Cloud Oyn's own career page. We read the salary, working language and work mode from it — check the final details in the original ad.

jobs.verda.com/jobs/7980290-senior-field-marketing-manager
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