Marketing Specialist (Lead Generation)

The role

To expand our business, we are recruiting a Marketing Specialist (Lead Generation) to fuel our growth across Southeast Asia. Working closely with the Regional Marketing Manager and commercial leads, you'll be responsible for generating and qualifying leads for local markets. Digital Marketing Collaborate with the Regional Marketing Manager to develop and execute SEM strategies Monitor and optimize SEM campaigns to maximize lead generation Develop and optimize additional lead generation channels, including social media Track online leads and ensure timely sales team follow-up Lead Generation Research and develop targeted contact lists of potential customers Conduct outbound calls to promote our products and services Work with sales teams to schedule appointments, demos, and consultations for qualified leads Lead Qualification & Management Pre-qualify leads before passing them to the sales team Manage our CRM platform to ensure accurate lead reporting Monitor and ensure consistent follow-up by the sales team

What we expect

• Minimum 2 years of relevant experience in B2B marketing or lead generation
• Knowledge of the B2B landscape in Southeast Asia
• Strong communication and influencing skills
• Solid understanding of digital marketing concepts and best practices
• Proactive approach to learning and staying current with industry trends
• CRM experience is a plus
• Fluency in English and at least one Southeast Asian language (Bahasa Indonesia, Vietnamese, or Thai)

What we offer

• Salary: SGD 2,500 – 3,500
• 13th month bonus
• Performance bonus
• Medical benefits