Product Marketing Manager, Brawl Stars

The role

What we expect

• 5+ years of experience in product marketing, ideally in the gaming industry and/or entertainment
• Strong creative instincts – you can give clear, actionable feedback on a trailer, a social post, or a campaign concept. You understand what makes content land with an audience.
• A solid understanding of social platforms and content culture, especially among younger audiences. You know what trends and why.
• A deep understanding of the game/product development process and lifecycle management.
• Experience working with a broad range of marketing functions (e.g. brand, performance, influencers, and esports) with a good understanding of how they can work together to deliver growth.
• Analytical skills to assess market data and campaign performance – you use data to sharpen creative decisions, not replace them.
• Experience giving detailed feedback and communicating direction between both internal teams and external partners while respecting schedules.
• Excellent project management skills – you can run multiple launches in parallel, keep stakeholders aligned, and still care about the details.
• A self-starter approach to use AI. You've found ways to use it in your day-to-day work, you experiment, figure things out and bring the same energy to every new challenge.
• Growth mindset with a passion for marketing, innovation, and risk-taking.
• You are a team player and communicate excellently in English.
• Strong analytical skills to assess market data and product-specific performance.
• Located in or willing to relocate to Helsinki

What we offer

• Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.