Brand Activations Manager, US (New York)

J.LINDEBERG is a global lifestyle brand with a vision to be the world’s most desirable and successful function and fashion brand. With a unique style that is effortlessly sophisticated yet supremely comfortable, we combine creativity and progressiveness to design functional and fashionable products that are sustainably sourced – and delivered to our customers through a seamless, customer-focused experience.

Working at J.LINDEBERG gives you the opportunity to learn and grow with some of the most talented, fun and passionate people in the industry. If you thrive in a fast-paced environment, have an entrepreneurial mindset and never settle, you’ll fit right in. Innovation is at the heart of what we do, and we continuously take action to minimize our impact on the world around us.

Job description:

Role overview

Based in New York City, this role will be responsible for driving local brand relevance, sports marketing, and key activations—translating global strategy into impactful local execution.

You will report to the Global Brand Partnerships & Communications Manager HQ in Stockholm with a dotted line to Global Head of Marketing & Communications and play a critical role in building brand presence and cultural relevance in the US. You will be part of the Global Marketing Steering Team.

A major focus for the US team will be J.Lindeberg’s partnership with the US Golf Team for LA28. As the official apparel partner, J.Lindeberg will play a central role in outfitting and supporting the team as golf returns to the global sporting stage in Los Angeles in 2028. The partnership builds on J.Lindeberg’s strong track record in golf at the highest level, with Scottie Scheffler winning gold in Paris 2024 wearing J.Lindeberg. This is a unique opportunity to help shape one of the brand’s most high-profile global sports partnerships and create meaningful cultural and commercial impact around LA28.

Key responsibilities

Strategy & execution

• Define and execute the US Marketing & PR strategy, aligned with global direction and brand strategy

• Ensure strong local adaptation to drive relevance, awareness, and growth

Sports marketing & partnerships

• Lead and develop sports marketing initiatives in the US, with a focus on golf, based on the global strategy and direction from HQ

• Act as one of the point of contact for US-based athletes and ambassadors

• Drive partnerships and visibility within the US sports ecosystem

Activations, PR & brand presence

• Plan and execute local sports and lifestyle activations to build brand heat & Sell-through across all consumer touchpoints

• Work closely with the external PR agency to drive US-specific PR initiatives

• Identify opportunities to increase presence within key cultural moments and communities

• Influencer marketing & PR seeding: Lead the local influencer program in collaboration with the influencer platform. Note: This role requires hands-on execution, including packing and shipping seeding products.

• Meetings with press, ambassadors, and talent in the showroom, including fittings.

Commercial & cross-functional collaboration

• Partner closely with the global eCom team & Channel Marketing Manager to plan and execute GTM initiatives across eCom and with key US wholesale accounts across Key Accounts, Green Grass and Resorts

• Collaborate cross-functionally with HQ teams to ensure consistency and impact

Content & production support

• Support the Content Team in the execution of athlete-related photo shoots and content production in the US

Team leadership

• Lead and develop the role Brand Activations Lead, US

• Build a high-performance, hands-on team culture with strong ownership and execution focus

Qalifications

• 5+ years of experience within sports marketing and PR, ideally from a premium golf or lifestyle brand

• Strong understanding of the US market, with an established network in sports and media

• Golf knowledge and network is highly preferred

• Proven ability to lead local activations, partnerships, and PR initiatives

Personal qualities

• Flexible and adaptable – thrives in a fast-paced, evolving environment

• Both strategic and hands-on – able to move from planning to execution seamlessly

• Strong relationship builder with stakeholders, athletes, and partners

• Action-oriented – makes things happen with a high level of ownership

• Comfortable operating across high-level strategy and day-to-day execution
  

Working hours:
9.00 – 18.00 (flex 8.00-17.00/9.00-18.00). Atm Hybrid office policy (3 days office/2 days wfh)

Reports to:
Global Brand Partnerships & Communications Manager

Location:
New York (travel required, domestic and international)

Salary Band:
90K - 102K USD/year