Marketing Partnerships Account Manager

Arbetsbeskrivning

Build strategic Brand Partnerships and impactful partnership campaigns The Opportunity As an Account Manager Marketing Partnerships, you will shape strategic Brand Partnerships that strengthen Rituals’ position as a leading well-being brand. With DACH and France as your focus markets, you will identify brands and partners with a natural synergy to Rituals and translate that connection into distinctive partnership campaigns and activations. You will also manage selected B2B accounts, while the primary focus of the role is building long-term partnerships that enhance brand relevance, visibility and consumer engagement. Your Role Your primary focus is to create and grow strategic Brand Partnerships with brands and partners that share Rituals’ values, audience or positioning. You will identify where both brands can complement and strengthen one another, translating this synergy into creative, innovative and impactful 360° partnership campaigns. A key part of your role is to develop bold and unexpected collaborations that go beyond traditional brand partnerships, bringing together the strengths of different brands to create unique experiences, engaging storytelling and culturally relevant campaigns. Through these collaborations, you will help strengthen Rituals’ brand relevance, introduce the brand to new audiences and communities, and create meaningful connections with consumers who may not yet be familiar with Rituals. You will take ownership of the entire partnership journey, from identifying opportunities and developing compelling creative concepts to building the business case, securing partnerships and delivering successful activations. Working closely with internal and external stakeholders, you will ensure each collaboration drives both brand impact and commercial value. Alongside this, you will manage and develop a selected portfolio of B2B accounts across DACH and France. Key Responsibilities: Identify and develop strategic Brand Partnerships that strengthen brand relevance, visibility and consumer engagement. Translate shared brand synergy into distinctive 360° partnership campaigns and activations across relevant channels. Build a strong network of relevant brands and partners and proactively develop propositions that create value for both sides. Lead partnership projects from strategic fit and concept development through partner alignment, launch and evaluation. Work closely with local teams in DACH and France, as well as global Marketing, PR, Retail and E-commerce stakeholders, to deliver integrated partnership campaigns. Manage and grow selected B2B accounts, including corporate gifting, loyalty and employee benefit opportunities. Evaluate brand and partnership performance and use insights to strengthen future collaborations. Act as a source of inspiration and expertise for local teams on Brand Partnerships and partnership activation.