Marketing Creative Lead

The role

What we expect

• Extensive experience leading User Acquisition Creative, creative strategy or marketing production within mobile gaming, entertainment or consumer technology.
• A track record of leading, mentoring and developing high-performing Creative Producers, including helping others grow into broader leadership responsibilities.
• Demonstrated success setting creative direction beyond an individual project or campaign, with the judgement to influence priorities and investment across multiple teams, games or products.
• Experience building creative strategy frameworks, experimentation methodologies and scalable operating models that improve creative quality and marketing performance.
• Strong knowledge of UA Creative across gameplay-based assets, playable ads, animation, ASO, social-first creative and emerging acquisition formats.
• A deep understanding of mobile game design, player psychology and gameplay systems, and an ability to identify the mechanics and emotional hooks that can become compelling acquisition creative.
• Experience supporting games across their lifecycle, from concept validation and new-game incubation through soft launch, global launch and long-term LiveOps.
• Excellent judgement in ambiguous situations and the ability to prioritise across competing opportunities, stakeholders and business objectives without needing every decision prescribed.
• Experience partnering with Marketing Leads, General Managers and senior cross-functional leaders, influencing strategy and creating alignment around significant creative decisions.
• Experience collaborating effectively across globally distributed teams, animation studios and external creative partners.
• A passion for building exceptional teams and creating the conditions for others to produce the best work of their careers.

What we offer

• Luring you in with glitter, glamour, and gems isn't what we're about. We want you to enjoy your time here fully, so we structure our compensation and benefits with that in mind. It starts with perceiving you as a human being, not a resource.